"Most of us do not appreciate the ubiquity and invisibility of mental models, instead believing naively that our senses reveal the world as it is. On the contrary, our world is actively constructed (modeled) by our senses and brains.
The vast majority of us see a bright triangle resting on top of three circles and a second triangle with black edges. The illusion is extremely powerful (try to look at the figure and "not see" the two triangles!)
Research shows that neural structures responsible for the ability to see illusionary contours such as white triangle exist between the optic nerve and the area of the brain responsible for processing visual information. Active modeling occurs well before sensory information reaches the areas of the brain responsible for processing conscious thought.
Powerful evolutionary pressures are responsible: our survival depends so completely on the ability to rapidly interpret our environment and we (and other species) long evolved structures to build these models automatically.